To understand the endurance of memes, it might help to ask a more simple question first: What is the purpose of one? All of these once high-octane memes are now close to dead.ĭespite this, we still have Condescending Wonka, The Gunshow This Is Fine dog, and the Crying Jordan meme alive and well today.īased on what we know, should meme endurance matter to marketers? We all recognize the Philosoraptor, Bad Luck Brian, and the Dos Equis Most Interesting Man in the World memes in the wild. We all remember when Salt Bae, Grumpy Cat, and Damn Daniel were popular. But few of them endure beyond their 15 minutes. Point to any year after 2012, there have likely been at least 50 to 100 memes with little sprints of popularity throughout the year. The entire Sanders phenomenon got me thinking a bit deeper about the rise and fall of internet memes. As of this morning, it feels appropriate to roll your eyes if your marketing team asks you to put a Sanders meme on the brand account. The jump into the mainstream, exhaustion of places to put Sanders, and distance from the inauguration saw the spread of the meme begin to slow down. This all but ensured its plateau: the basic equivalent of a joke being funny until your school teachers embrace it. Journalists and other internet personalities jumped onto the meme as well, sparking a slew of think pieces and psychological deconstructions of the meme. Amazon hijacked the image of Sanders into an Amazon Pay ad, sparking tone-deaf backlash based on previous views Sanders had of Amazon. The meme seemed invincible and continued to dominate the internet until the very next evening, when momentum finally stalled. It even sparked an NYU grad student to create a Bernie website using Heroku and the Google Street View API to put Sanders anywhere in the country. There were Bernie mugs, a crocheted Bernie doll, and Bernie stickers.
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Thousands of photos popped up across Twitter, Reddit, and Instagram, superimposing the senator on top of movie scenes, world events, paintings, cartoons, and even a slightly meta situation where his likeness made its way into other memes. As quickly as the image appeared, it went viral. Senator Bernie Sanders, who is no stranger to the American politiverse, become a viral sensation - everything from his unbothered outfit choices at one of the country’s premier events to his relatable annoyance at waiting in the cold sparked curiosity and became a point of adoration. inauguration, a day typically reserved for surprising celebrity appearances, bold platitudes from the new president, and general atmospheric optimism for the incoming political party.īut if you hopped on the internet to find any big takeaways from the presidential speech or the event, you may have been curious to find another image trending instead - one that had little to do with the president.Ī cold man with crossed arms, a brown coat, kaleidoscopic brown mittens, and a stoic, impatient impression took the internet by storm. Source: Jennifer Aniston Instagram Welcome to MIND MELD : Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.
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